It seems like there are new car brands every month coming and in fact over the last three years there have been almost 20 new brands arriving here.

These are.

• Ineos
• Zeekr
• Leapmotor
• Deepal
• Geely
• Xpeng
• Cadillac
• GMC
• GAC,
• Jac
• Jaecoo,
• Lepas
• Omoda,
• Farizon
• Foton,
• Forthing
• Denza and
• IM Motors

And im sure I’ve missed a few.

What does this do to the market here. Well, many of these brands are Chinese. They are supported by head office with subsidies for competitive pricing. We have a fairly consistent market size here. It is growing ever so slightly year by year, but demand is consistent.

However, Economics 101 says that with increased supply and consistent demand there will be casualties. Pricing will start to be affected, this flows to profits. Businesses need profits to survive. There are issues with finding suitable distribution outlets with dealer facing increased pressure and squeezing margins.

They will look to replace some of the poorer legacy brands for the new shiny ones. But that may not end well. Some brands will do almost anything to get themselves in the top ten list. Like bringing in lots of vehicles, registering them and then looking to shift older models as new vehicles.

Its interesting times indeed.

This is a Motoring Minute

Im Rob Fraser

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The styling is confident without being flashy, and the drivetrain offers up to 83 kilometres of pure electric driving with a total rated range of 443 kilometres. Performance is steady rather than sporty, reaching 100 kmh in eight seconds.

Inside, the Inspire model we tested presents well with quality materials and a modern layout. Information comes via two large screens plus a head-up display. Climate control is kept simple with separate switches rather than multiple touch menus.

It offers 400 litres of luggage space, expanding to over 2,000 with the seats folded. At just under forty thousand dollars before on-roads, it’s sharply priced in a very competitive SUV market.

This is a Motoring Minute

Im David Brown

Readers can find more details about the Geely Starray EM-i  HERE.

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Instead of the Geely Starray EM-i  – buyers could look at:

This is a popular segment: Buyers could look at: BYD Sealion6, Jaecoo J7, Cherry Tiggo 7

Radio Segments Motoring Minute

In today’s fast paced world, Listeners often want a quick update or a piece of quirky Automotive news. Listening to Motoring Minute provides that as well as the latest Automotive news and reviews.

Motoring Minute is heard around Australia every day on over 120 radio channels. 

Motoring Minute has an average daily audience of over 550,000 listeners. 

Listeners will find Motoring Minute syndicated through various news sites around Australia. Additionally on the Community Radio Network across Australia.

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