Chinese car brands – Anyone that has any awareness of the Australian automotive landscape will know that it has shifted dramatically in 2026. We are now three quarters of the way through the year and there are a number of key facts that are worth noting.
Firstly, there are a seemingly endless number of new Chinese car brands arriving. Some have been here for a few years like GWM, MG and BYD. However, we have seen an explosion with brands like GAC, FOTON, Xpeng, Cherry, Omoda JAECOO, Deepal, Geely and more.
Most of these brands focus on new energy vehicles, EVs, PHEVs and Hybrids.
Manufactured factors like NVES rules, inflated petrol prices and the influx of cheap Chinese vehicles, have created a shift towards these new energy powertrains.
Thirdly the legacy brands are doing it tough. For the YTD to September the decline has been dramatic for some brands. Ford is down 14%, Mitsubishi down 30%, Mazda down 16%, Nissan down 33%, VW down 23% and even the mighty Toyota is down 16%.
The prestige brands aren’t immune. BMW is down 12.5%, Audi down 21%, Mercedes Benz down 5% , Porsche down 27%.
The difference is made up in the Chinese brands.
Will all the new Chinese brands last here – probably not. Will all the legacy brands last here – probably not.
This is a Motoring Minute
Im Rob Fraser
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