Car Sales YTD July – Australia’s new-vehicle market recorded its best-ever July result in 2026, with 108,577 vehicles sold during the month. That was an increase of 4.2 per cent compared with July 2025
Total sales for the first seven months of the year are up 1.6 per cent year on year.
Toyota remained comfortably Australia’s best-selling brand. Followed by BYD, Ford, Kia and Mazda.
The next top five brands are Hyundai, GWM, Chery, Mitsubishi and MG.
SUVs remain the most popular choice of vehicle and Utes are still a buyer favourite.
Toyota RAV 4 was the top selling model followed by two Utes.
Hybrids, PHEVs continue to grow in popularity and pure EVs are having a moment on the sun.
What we are seeing is a shift in buyer choices.
For those that have been around for a while and can remember when Japanese brands first started to be imported, the quality wasn’t the best, they improved. The same with the Korean brands, the original Hyundai excels were terrible, they improved. We are seeing this with the Chinese brands that are making rapid progress in quality.
They are starting to dominate the smaller EV and Hybrid sales. The shift to EVs levels the engineering playing field a touch, where engine tuning becomes irrelevant.
Where the Chinese brands have the real advantage is price. The next five months are going to be very interesting indeed.
This is a Motoring Minute
Im Rob Fraser
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