Chinese brands – The automotive landscape in Australia is certainly changing at a rapid pace in the last few years.
We have seen the continued demise of the large family sedan with many brands not making them anymore.
The growth of SUVs seems to be unstoppable.
Along side that the sales are reflecting a changing of the guard. Chinese brands like MG and BYD are taking hold. Tesla’s dominant position is being eroded in the EV space.
There are also a few new Chinese brands arriving. Such as Zeekr, Leapmotor and it was recently announced that Inchcape is the new Australian Distributor for Deepal motors.
GWM as a brand has reinvented itself and the sales are showing results. It actually has a pretty good model lineup.
We have also seen some brands exit the market as they just didn’t get the product mix right or couldn’t capture the buying public’s attention.
The other shift we are seeing is a move away from pure EVs towards hybrids and PHEVs. This makes sense as the early adopters are all but exhausted and despite the Government trying to force the EVs upon us, buyers are speaking with their dollars.
Brands like Polestar are struggling. They have good products, but as a pure EV brand they are competing with more models in that space for a dwindling market share.
Yes the next few years will be interesting to watch.
This is a Motoring Minute
I’m Rob Fraser
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