Ute buyers – Today we are chatting about a favourite Australian vehicle, the not so humble Ute. Utes have been a dominant market presence for many years now.
Driven by consumer desire for a multi-purpose vehicle that can cross the boundaries between work, family, and recreation.
In fact, Utes have been amongst the top selling models for years. These include the Toyota HiLux, Ford Ranger, and Isuzu D-Max.
Up until the start of 2025, diesel was the main source of fuel. However, with the NVES legislation introduced by the Government, under the misguided belief that we need to reduce our CO2 emissions, manufacturers have started offering alternative technologies.
This NVES legislation will see the price of our favourite Utes increase over time, simply because of the penalties levied against manufacturers.
However, as a bonus, this year will see the introduction of more Mild Hybrid Electric Vehicles (MHEV), as well as some notable Plug IN Hybrid Vehicles (PHEV).
Due for release this year are the FOTON V7 and V9 MHEV, Ranger PHEV, LDV Terron 9 and JAC Hunter PHEV. And we have already seen the BYD Shark 6 PHEV earlier this year.
We mustn’t forget the traditional diesel Kia Tasman that is due mid-year.
This year it’s an absolute Ute bonanza, with many contemporary brands bringing innovative technologies.
This is a Motoring Minute
I’m Rob Fraser
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