It seems like there are new car brands every month coming and in fact over the last three years there have been almost 20 new brands arriving here.

These are.

• Ineos
• Zeekr
• Leapmotor
• Deepal
• Geely
• Xpeng
• Cadillac
• GMC
• GAC,
• Jac
• Jaecoo,
• Lepas
• Omoda,
• Farizon
• Foton,
• Forthing
• Denza and
• IM Motors

And im sure I’ve missed a few.

What does this do to the market here. Well, many of these brands are Chinese. They are supported by head office with subsidies for competitive pricing. We have a fairly consistent market size here. It is growing ever so slightly year by year, but demand is consistent.

However, Economics 101 says that with increased supply and consistent demand there will be casualties. Pricing will start to be affected, this flows to profits. Businesses need profits to survive. There are issues with finding suitable distribution outlets with dealer facing increased pressure and squeezing margins.

They will look to replace some of the poorer legacy brands for the new shiny ones. But that may not end well. Some brands will do almost anything to get themselves in the top ten list. Like bringing in lots of vehicles, registering them and then looking to shift older models as new vehicles.

Its interesting times indeed.

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Im Rob Fraser

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In an event that had plenty of champagne flowing, they displayed their vision for the brand in Australia.

Zeekr revealed its highly anticipated Zeekr X, a luxury urban cross SUV. In addition, guests were also able to experience the Zeekr 009. A luxury pure EV MPV (Multi- Purpose Vehicle) ahead of its launch later in the year.

This will be available in wither a six or seven seat configuration, with a 450kW dual motor AWD powertrain and a host of other features.

Zeekr also has a number of popup locations across Australia over the next few months, to allow consumers to get a closer look and feel for the vehicles.

There is also the opportunity to win an exclusive six-month drive experience, with the winner announced on December 2nd, 2024. Terms and conditions apply.

For buyers that order their Zeekr before the 31^st October they will be able to charge their EVs free of charge through the Evie network across the country.

Stay tuned listeners, the next few months will see an explosion of EV’s into our market.

This is a Motoring Minute

I’m Rob Fraser

Readers can find more details about the ZEEKR – HERE

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Zeekr revealed its highly anticipated Zeekr X, a luxury urban cross SUV, marking its official introduction to the Australian market. This vehicle exemplifies the future of mobility, seamlessly blending eco-conscious design with unrivalled performance and cutting-edge features.

Included in the preview, guests were also able to experience the 009, luxury pure EV MPV (Multi- Purpose Vehicle) ahead of its launch later in the year.

Available in both 7-Seat (2+2+3) or exclusive 6-Seat (2+2+2) configuration, the 2025 Zeekr 009 will be offered exclusively with a 450kW dual motor AWD powertrain, paired with a 116kWh battery and dual chamber air suspension with electromagnetic Continuously Controlled Damping.

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Motoring Minute is heard around Australia every day on over 100 radio channels.  

Motoring Minute has an average daily audience of over 550,000 listeners. 

Listeners will find Motoring Minute syndicated through various news sites around Australia.

Additionally Motoring Minute is also broadcast as part of Overdrive – Cars Transport Culture Radio Program. 

Listeners can find this program weekly on the Spotify, SoundCloud and the Community Radio Network across Australia.

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We have seen the continued demise of the large family sedan with many brands not making them anymore.

The growth of SUVs seems to be unstoppable.

Along side that the sales are reflecting a changing of the guard. Chinese brands like MG and BYD are taking hold. Tesla’s dominant position is being eroded in the EV space.

There are also a few new Chinese brands arriving. Such as Zeekr, Leapmotor and it was recently announced that Inchcape is the new Australian Distributor for Deepal motors.

GWM as a brand has reinvented itself and the sales are showing results. It actually has a pretty good model lineup.

We have also seen some brands exit the market as they just didn’t get the product mix right or couldn’t capture the buying public’s attention.

The other shift we are seeing is a move away from pure EVs towards hybrids and PHEVs. This makes sense as the early adopters are all but exhausted and despite the Government trying to force the EVs upon us, buyers are speaking with their dollars.

Brands like Polestar are struggling. They have good products, but as a pure EV brand they are competing with more models in that space for a dwindling market share.

Yes the next few years will be interesting to watch.

This is a Motoring Minute

I’m Rob Fraser

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Motoring Minute is heard around Australia every day on over 100 radio channels.  

Motoring Minute has an average daily audience of over 550,000 listeners. 

Listeners will find Motoring Minute syndicated through various news sites around Australia.

Additionally Motoring Minute is also broadcast as part of Overdrive – Cars Transport Culture Radio Program. 

Listeners can find this program weekly on the Spotify, SoundCloud and the Community Radio Network across Australia.

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