Headline figures say one thing, but analysis says another for popular cars. For instance, the top selling vehicle in June was the Ford Ranger, but overall Toyota has almost 30% market share in the LCV segment ahead of ford with 25%.

Ford is also heavily dependent on the Ranger/Everest models for its sales, with almost 90% of their sales coming from them.

Other brands like Kia have eight of their 12 models are popular cars, contributing over 1,000 sales each. This makes for a healthy spread. Interestingly the brilliant KIA EV9 has racked up 313 sales so far.

Mazda is another brand with a wide spread of models sold, with the CX-5 a standout. Interestingly the move upmarket from the CX-9 to the CX-90 Hasn’t proved successful. The more affordable models are the main sellers.

Mercedes Benz has some 27 different models available but only four contribute over 1000 sales so far this year. The rest of the dribs and drabs add up.

Compare this to Isuzu Ute that has two models with a few variants, and they sit in the top ten brands.

Some brands can sell relatively few cars yet can still be profitable, others can sell many and break even.

Segment share is also important. Take Ram truck, they had an almost monopoly on the American Pickup segment, but their success has led to Ford, Chevrolet and even Toyota all now offering models and as a result RAMS dominance is disappearing rapidly.

Yes the Australian Automotive landscape remains an interesting one

This is a Motoring Minute

I’m Rob Fraser

Readers can find more details about the popular cars for YTD June 24 HERE

TO LISTEN TO THE Popular Cars RADIO SEGMENT, CLICK BELOW

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Listeners can hear Motoring Minute segments around Australia every day on over 50 radio channels through the Torque Radio network.

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You can also find Motoring Minute segments syndicated through other news sites around Australia.

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The post What brands have the popular cars and how many do they sell appeared first on Motoring Minute.

There are a number of interesting signs that arise, and we will have a chat about a few of them this week.

There have been a touch under 120,000 new vehicles delivered in June, which is a 4.2% decline on June last year.

So far this year there has been 632,412 vehicles delivered. A year-to-date increase of 8.7 per cent on last year and surpassing the previous record in 2018.

BEV sales slumped while hybrid and PHEV sales showed a significant increase.

Petrol remains the dominant fuel source followed by diesel.

The top selling vehicle in June was the Ford Ranger followed by the HiLux.

Of the top ten selling vehicles in June:

• three were Utes,
• Five were SUVs and
• two were passenger cars.

Toyota remains the top selling brand with almost 20%. They are followed by Ford, Mazda, Kia and Mitsubishi. The next top five brands are Hyundai, Isuzu Ute, Nissan, MG and Tesla.

The market is still heavily influenced by supply availability and filling back orders.

Thais is a Motoring Minute

I’m Rob Fraser

Readers can find more details about the Car Sales YTD June 24 HERE

TO LISTEN TO THE Car Sales YTD June RADIO SEGMENT, CLICK BELOW

Radio Segments Motoring Minute

Listeners can hear Motoring Minute segments around Australia every day on over 50 radio channels through the Torque Radio network.

Motoring Minute has an average daily audience of over 550,000 listeners.

You can also find Motoring Minute segments syndicated through other news sites around Australia.

Additionally Motoring Minute is also broadcast as part of Overdrive – Cars Transport Culture Radio Program. 

Listeners can find this program weekly on the Spotify, SoundCloud and the Community Radio Network across Australia.

The post Car Sales YTD June 2024 shows market slowed slightly appeared first on Motoring Minute.