Overall sales for August were a touch above last year. The real difference has been in the elevated demand for battery electric vehicles.

For the first time ever EV sales were the dominant energy choice. This is on top of continuing growth in hybrid and PHEV sales.

New energy vehicles were a bit over half of all sales in August

Toyota remains the top brands with almost 20% market share.

They are followed by BYD, Kia, Ford and Mazda. The next five brands are Hyundai, GWM, Chery, MG and Mitsubishi.

Of the top ten models sold in August 3 were Utes and the rest were SUVs.

Chinese brands are certainly growing in popularity. The question remains is it sustainable. Some brands rely heavily on head office subsidies and bulk registrations. They do this for the NVES credits which are available for sale to other brands which are falling short of the ridiculous rules.

There also remains a larger debate over the convenience of EVs and the availability of electricity supply. Infrastructure also remains a limitation.

I have had a reasonable amount of feedback about buyers remorse after buying an EV and then realising it’s a completely different ownership experience.

Like always time will tell

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Im Rob Fraser

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A lot of this is filling existing back orders as supply is starting free up globally.

This is on the back of a record July as well.

Toyota is still the number one brand with twice as many sales as Mazda which is number two. The other top ten brands YTD are Ford, Kia Hyundai. Followed by Mitsubishi, MG, Tesla, Subaru and Isuzu Ute.

Of the top ten vehicles sold in August three were Utes, five were SUVs, one passenger car and one electric car. Toyota HiLux remains the top selling vehicle YTD.

SUVs account for about 56% of sales and are still growing. Light commercial vehicles about 22%, passenger cars about 18% and the rest in heavy vehicles.

Petrol remain the most popular fuel of choice followed by diesel. These two make up over 80% of sales YTD. Hybrid and PHEV vehicles are growing. Fully electric cars are about 7% Of YTD sales.

The interesting statistic is that Toyota is starting to turn around the sales slump as supply comes in. Also Tesla and MG are still sitting in the top ten brands.

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I’m Rob Fraser

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More Car sales details

New vehicle sales achieved the highest August result on record as Australian customers took delivery of 109,966 new vehicles, a 15.4 per cent increase on the same period in 2022.

FCAI Chief Executive Tony Weber said back-to-back months of record-breaking new car sales was positive news for car manufacturers and consumers.

“The Australian automotive sector continues to demonstrate its strength, with August recording unprecedented sales figures, reflecting both a high level of demand from Australians and improved supply of vehicles.

“Year-to-date sales have increased 9.9 per cent which is a better indicator of the underlying strength of the market.” Mr Weber said.

Mr Weber added that electric vehicles accounted for 6.4 per cent of sales and hybrid vehicles accounted for 10.5 per cent of sales in August.

“As consumers continue to embrace low emissions technologies we are seeing growth in electric, plug-in and hybrid vehicle sales. More than 1 in 6 vehicles sold in the month of August featured low emissions technologies.”

Car Sales by State

Sales across every State and Territory increased this month compared with August 2022.   Australian Capital Territory sales by 21.5 per cent (1,713); New South Wales 13.6 per cent (34,655); Queensland 7.8 per cent (23,049); South Australia 21.9 per cent (6,952); Tasmania 14.4 per cent (1,843); Victoria 16.3 per cent (29,126); Western Australia 32.5 per cent (11,637) and Northern Territory 21.4 per cent (991).

Sales by Brand

Toyota was the highest selling marque with 22,321 sales. Mazda followed with 8,458 then Ford (7,898), Hyundai (6,513) and Kia (6,510).

The Toyota Hi-Lux was the top selling vehicle recording 5,762 sales.  It was followed by Ford Ranger (5,760), Toyota RAV4 (3,317), Isuzu Ute D-Max (3,281) and MG ZS (3,193).

Summary by Class:

• The August 2023 market of 109,966 new vehicle sales is an increase of 14,710
  vehicle sales or 15.4% against August 2022 (95,256). There were 26.8 selling days
  in both August 2023 and August 2022 and this resulted in an increase of 548.9 vehicle sales per day.
• The Passenger Vehicle Market is down by 661 vehicle sales (-3.3%) over the same month last year; the Sports Utility Market is up by 13,742 vehicle sales
  (28.3%); the Light Commercial Market is up by 1,559 vehicle sales (6.9%) and the Heavy Commercial Vehicle Market is up by 70 vehicle sales (1.7%) versus
  August 2022.
• Toyota was market leader in August, followed by Mazda and Ford. Toyota led Mazda with a margin of 13,863 vehicle sales and 12.6 market share points.

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