For the month of April there were 90,614 new vehicles delivered. For the year so far, total sales have been around 381,000 units. This includes some 13,000 heavy vehicles.

Of the sales over 41% were petrol. Second pace was diesel with 29.5%. Both those show a decline from last year. EVs account for less than 5% of recorded sales. This is about half of what they were for the same time last year.

The growth is in Hybrid and PHEV sales. These now account for about 20% of recorded sales. This is about 15% up on the same time last year.

This makes sense. Hybrids combine better fuel economy with zero impact on convenience. PHEVs also provide some EV only range and as technology improves that range also improves. However, they are still convenient to fill up when needed. \

Cars are a necessity for workers and a lifestyle choice for many buyers. The amount of people that want to waste their time sitting while their car charges or go to the expense of installing home chargers are dwindling rapidly.

So, the answer to the question Are EV Sales finishes” is no, they do have a key place in the automotive industry, but I believe they will never attain the total dominance some evangelists will have us believe.

This is a Motoring Minute

I’m Rob Fraser

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So far this year BEV sales are about 50,219, which is a touch under 8% of total sales.  June results saw a decline in monthly sales.

Now I believe that around 8% is the natural market demand. To date that has been soaked up by early adopters, buyers that want to try something different, buyers that feel an EV suits their localised lifestyle etc.

However there has also been a bit of research lately that has shown that a significant proportion of first time buyers wouldn’t buy another EV.

I also think we will see a shift more towards to corporates and government departments being the major buyers of EVs, rather than individuals.

We have also seen new entrants, mainly from Chinese brands like BYD, MG etc with increasingly cheaper EVs offered. This has led to substantial discounting on brands like Tesla, which does nothing to engender brand loyalty for buyers that missed out.

This has a two fold effect. It destroys resale values of existing EVs, as we have seen, and makes some brands question the substantial investment they have made into EVs with diminishing returns.

Electric cars have a place for buyers, but they are not the total solution that many evangelistic parties want them to be.

This is a Motoring Minute

I’m Rob Fraser

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