It seems like there are new car brands every month coming and in fact over the last three years there have been almost 20 new brands arriving here.

These are.

• Ineos
• Zeekr
• Leapmotor
• Deepal
• Geely
• Xpeng
• Cadillac
• GMC
• GAC,
• Jac
• Jaecoo,
• Lepas
• Omoda,
• Farizon
• Foton,
• Forthing
• Denza and
• IM Motors

And im sure I’ve missed a few.

What does this do to the market here. Well, many of these brands are Chinese. They are supported by head office with subsidies for competitive pricing. We have a fairly consistent market size here. It is growing ever so slightly year by year, but demand is consistent.

However, Economics 101 says that with increased supply and consistent demand there will be casualties. Pricing will start to be affected, this flows to profits. Businesses need profits to survive. There are issues with finding suitable distribution outlets with dealer facing increased pressure and squeezing margins.

They will look to replace some of the poorer legacy brands for the new shiny ones. But that may not end well. Some brands will do almost anything to get themselves in the top ten list. Like bringing in lots of vehicles, registering them and then looking to shift older models as new vehicles.

Its interesting times indeed.

This is a Motoring Minute

Im Rob Fraser

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Both these vehicles are built on the BYD’s advanced DM-O (Dual Mode Offroad) super-hybrid platform, combining dual-motor 4WD, patented Blade Battery technology, and intelligent drivetrain systems.

The DENZA B5 will launch in two variants: the standard B5 and premium B5 Leopard. Both feature a plug-in hybrid powertrain delivering 425kW and 760Nm of torque through a dual-motor 4WD system.

Powered by a 31.8kWh Blade Battery, they also offer up to 90km of pure electric range (WLTP) and support DC fast charging up to 100kW.

The flagship DENZA B8 will be offered in 6-seat (6S) and 7-seat (7S) configurations, both powered by a plug-in hybrid dual-motor 4WD system and boasting 450kW and 760Nm.

Both also feature a 31.8kWh Blade Battery, DC fast charging up to 120kW, and a 91L fuel tank for extended range, providing versatility for both long-distance touring and travel throughout remote destinations.

According to Denza – They’re purpose-built, premium SUVs that offer something the market hasn’t seen before – combining cutting-edge tech, serious off-road capability, and luxury that doesn’t ask you to compromise.”

Pricing and more details will follow closer to the local launch

It will be interesting how the market reacts

This is a Motoring Minute

Im Rob Fraser

Readers can find more details about the DENZA B5 and B8– HERE

TO LISTEN TO THE DENZA B5 & B8– RADIO REVIEW CLICK BELOW

Radio Segments Motoring Minute

In today’s fast paced world, Listeners often want a quick update or a piece of quirky Automotive news. Listening to Motoring Minute provides that as well as the latest Automotive news and reviews.

Motoring Minute is heard around Australia every day on over 120 radio channels. 

Motoring Minute has an average daily audience of over 550,000 listeners. 

Listeners will find Motoring Minute syndicated through various news sites around Australia. Additionally on the Community Radio Network across Australia.

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