American Pickup – Today on Ute week, lets chat about American style Pickup Trucks. By now most listeners would have noticed a few more of these style Pickups around. They are becoming more popular.
There are three main segments of American Pickup. The 1500 sized vehicles which are overwhelmingly the most popular. Then the 2500 and 3500 sized vehicles that seem to be more specific to buyers that have heavy towing needs.
Well, if we go back 10 years, they were not so prevalent. There were a few private businesses that imported these and did conversions like Harrison F Trucks and Performax.
Them RAM started bringing in factory backed models and the segment seemed to explode. They were everywhere and had an almost monopoly on sales.
However, in recent years Chevrolet has brought their Silverado models here though the GM Speciality Vehicles distributor and they have matched RAM sales in very short time.
Ford has joined the party with their F150, but they have had few teething issues that hasn’t slowed sales too much. And just this year Toyota has dipped their toe in the water with a limited release of the hybrid Tundra model.
Its easy to see why they are becoming more popular. They offer just as much luxury, safety and comfort as the top 4WDs like the LandCruiser, Defender and Patrol. But have more interior room and unmatched towing and payload capacity.
This is a Motoring Minute
I’m Rob Fraser
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